The self-branding of politicians is creating a new political landscape with the help of internet media. As far as politics, there exists a global platform to say anything at any time. Branding in politics relates to reputation and campaign rallies. The way we think of branding today has been transformed in the wake of the 2016 elections. Here’s what politicians and political organizations are now using branding for:
Branding While Overlooking the Brand
To understand branding as being an act, start with putting yourself front and center while excessively repeating a message you have. Hearing someone endlessly repeat how great they are mentally imprints “an idea of greatness” in us by sheer repetition. Repeating a message until it sticks means you are branding. According to political analysts, branding is being used to coerce ideas into public sentiment.
To, With Subtlety, Spread Propaganda
Propaganda messages easily spread when the public sees them as harmless-public statements. Branding can make propaganda appear harmless when people trust the brand more than what it says. Public trust is being used to override social virtues that we once saw as normal. Getting the public to accept a candidate’s flaws, for example, is becoming an art of branding more so than their policies.
To Defy Politics and Lawmaking
If a brand is promoted as being above the law, there is the potential of people becoming radical toward common laws. A democratic government with fair elections is led by the votes of its people. Thus, building a political career by befriending millions of people can result in a brand based on leadership. The question today is how. We live in a time when journalists question the importance of policies—if elections become a matter of brand loyalty over social responsibility.
Imagining politics a few years from now might be difficult if you’re adapted to traditional primaries and general elections. In fearing that brands could overpower the ideals of democracy, political analysts are looking at how this shift in branding is also giving us hope. There are many transitions underway as the U.S. nation enters a fresh, new presidency in 2021. Moving forward, we can expect to see lawmakers build on the strategy of branding in their elections.